Zen and the art of email marketing (Examples of email marketing)

Many times I have written or spoken about the advantages of list building and email marketing. Most of the aspiring digital marketers are still unaware of the fact that none of the digital marketing models is sustainable without a proper list building strategies. This post will clarify facts about various email marketing strategies by giving examples of email marketing. They (like I used to) think that let me earn some money before I invest in email marketing strategy. Others believe email marketing is merely collecting subscribers and emailing them your offers. This notion is not correct. Email marketing is a complete business automation. Hence, It is one of the best strategies to generate passive income.

So, to prove my claim of passive income, let me show you a few email marketing statistics.

Before I give you the figures, let me clarify a few terminologies related to digital/email marketing.

  1. The total number of subscribers: This is the very obvious one that denotes your number of contacts in your list.
  2. Email open rate: How many of your subscribers that actually open the email that you sent to them.
  3. Click through rate: Out of all the people who opened your email, how many clicked on the link mentioned in the email.
  4. Conversion rate: How many people who clicked the link, actually completed the purchase.

Now, let us assume, you have a contact list of 10000 subscribers. Industry’s average email open rate is 20%.

So, for a list of 10000 subscribers, 2000 subscribers open your email.

Average, click-through rate in the industry is 4%. So, out of 2000 subscribers that opened the email, 80 subscribers clicked your link.

Conversion rate averages about 2%, so with the following formula, you will have Number of sales per email will be = 2X80/100=1.6 sales

Conversion Rate (%) = Number of sales / Click through rate X 100

If your profit on each sale is approximately $40, you make about $40X1.6=$64 per email and in case you email your list every 2 days, you approximately make $960 per month.

Here, I would like to give you a word of caution, all these email marketing related statistics depends upon the quality of your list, your product that you are trying to sell and the format and the content of your list. Today I wrote this post to give an example of email marketing. But first, watch the video below to know why I named this blog post “Zen and the art of email marketing”.

Is Email Marketing Dead

Whether email marketing is dead or not, depends upon how you look at it. If you have somehow built a contact list and have started bombarding promotional emails on your list like spam, well, after a few weeks only you will come to know that it is not working. And you will immediately declare it dead. However, if you are building a relationship with your contacts by sharing useful information, you will find email marketing the most laser-targeted marketing tool.

examples of email marketing

An Overview of Email Marketing:



video

How Do Email Marketing Campaigns work?

I made a short video to explain how exactly I use GetResponse. I won’t say it is very easy but I would emphasize that it worth all the hard work. Watch the video below where I have made one full campaign on GetResponse platform and at the end, I am sure you will be convinced that it is such a powerful tool to have if you want to build a sustainable online business. I believe in showing how things work rather than explaining them and I have achieved that by giving examples of email marketing.


I use GetResponse and I find it very useful. However, these steps are very similar for all other platforms. If you join GetResponse now, they are giving one month of free subscription for you to try. You don’t even have to give your credit card details. I personally feel it is a very lucrative offer for you to try and develop your first email marketing strategy.

Are You Suffering From Shiny Object Syndrome?

I am asking this question because, unfortunately, today the market is full of such shiny products. Heaps of people are selling info-products claiming tall claims what is just not possible? You get convinced because you are unaware of the basics of digital marketing concepts. I would like to convince you by citing an example.

In 1800s New Zealand went through gold rush madness. Gold was detected in a few rivers here and there. Thousands of people rushed to various locations exploring for gold. These were the people who got struck by shiny object syndrome. They lived their life with wishful thinking and unfortunately, the world doesn’t move through wishful thinking.

Now, coming to the more interesting set of people. During the gold rush, a group of people anticipated the tools required for gold exploration and they started manufacturing shovels and pans. These were the people who became millionaires during the gold rush era. That shows the difference between the people who are opportunity seekers and opportunity makers.

Moral of the story is that try to be opportunity maker and not opportunity seeker. And you can achieve that understanding and implementing the basics of digital marketing and not buying products that claim that buy this, click a push button and make money. Believe me, nothing like that exists. If you want your part of the pie in the world of digital marketing, take action now. Start your first email marketing campaign for your product or service and then start driving traffic to your landing page. Hence, this will not only make you, your first online dollar but will help you generate passive income for the rest of your life. And I will help you achieve that by giving examples of email marketing concepts.

Six Figures a year in info publishing
To Join GetResponse for Free.

Join GetResponse free now for one month (Credit Card details not required). Continue with the subscription if it works for you. In other words, lay the foundation of your dream today.

10 Best Ways To Get FREE TRAFFIC

Cost of getting free traffic has gone up by 5 times in the last 10 tears. Hence, the importance of getting free traffic is gaining momentum. But it is easier said than done. I assure you, it is still possible to get tons of free traffic if you make a proper strategy and work regularly on that. Here in this post I am going to give you 10 sources for getting free traffic. It works for me and it will work for you if you do it the right way.

Before I go further in explaining about these 10 free traffic sources, I repeat that I always emphasize that getting traffic will yield positive results only if you have made valuable, useful, interesting and informative content. There is no point in getting 1 million hits on your website with a 95% bounce rate. If the content is junk, you are only wasting your time and money by putting all the efforts to get free or paid traffic.

So assuming that you have great content, let us move to find great resources of getting free traffic.

  1. Quora: This one is on the top of my list and is my favorite. Quora is a more poerful version of Yahoo Answer. Here you can ask questions and give answers to questions that people ask. Quora boosts to have Alexa ranking of 91 with impressive 300 million users per month. All its content appear in google searches so be a bit careful while asking a question or replying a question. Write the way you create your blog posts. Plan your SEO and keyword strategy before you write. Sign up for it, select your interest (basically your niches) and write a powerfully attractive profile message where you can mention the hyperlink of your blogs or websites. Be regular in replying to the questions. Do not just give link to your website saying that you will get your answer on this website. Give a detailed useful reply keeping associated keywords in the reply and either using hyperlink of your blog in the answer or giving the link in the foot note. Remember Other users judge your answers by “Upvotes”. The more upvotes you get, the more popular your answer will be. In the last 30 days, I must have spent about 1 to 2 hours on Quora and following are the stats of my “answer views”. Its quite good. Even if only 25% of the readers clicked on my links, I got about 700 laser targeted free traffic from Quora alone. If I place an ad on google adword for this, it will cost me approx USD 2100.
get Free Traffic

2. Issuu: Issuu.com has a global rank of 1,462 and gets about 45 million visits per month. Sign up for Issuu and start sharing your contents. Here you share your content by uploading documents. You can insert hyperlinks in your documents. Issuu also has feature to share your documents with many social media platforms.

3. Hubpages.com: This great website has an Alexa rank of 36,734 and gets about 2.5 million visits every month. Sign up for this site and start making your hub pages on the topics covering your niche. It is a kind of blogging site and its pages also appear on google searches. Interesting point about this site is that they share Google adsence and Amazon sales from the website with the users. So in addition to getting free traffic from this site you earn a reasonable income also.

4. Minds.com: When ever somebody starts a blog, I always recommend that before you start posting on your own blog, start writing on other high authority platforms like mind.com or hubpages.com. If you write valuable content on these sites, you become popular and people become curious about you, giving you an edge over your fellow bloggers in your niche. As a result, people’s curiousity leads them to your website. Minds.com has an Alexa ranking of 20,957 and gets about 3.1 million visits every month. Just Sign up and start posting your contents. For every upvote, share etc. on your article, you earn tokens which you may use to boost your content to get more traffic.

5. Sociopost.com: What I love about this platform is its simplicity. Just sign up and start submitting your story where it allows you to insert your link also. So simple to do to boost traffic to your blog. Its global rank is 528,261.

6. Viadeo.com: This platform is very similar to Sociopost.com and has a global ranking of 18,346 and gets about 4.1 millions visits every month.

7. Ibotoolbox: You can use this websites to generate free traffic in many ways. You can post time to time. You can create your own press release and many more things. this is also a great place to enhance your network with like minded people. This site gives you points for doing various small things and you can use these points to create you ad to further boost your traffic. Just Sign up and start getting laser targeted traffic almost instantly. Ibotoolbox has a global ranking of 301,292 and gets about 118.18K visitors every month.

9. Scoop.it: This one is a content curation site and very easy to use. And you don’t even have to write a post or a story here. Just enter your link, add some tags and submit. All is done within a few minutes. It boosts a global rank of 6,957 and attracts whopping 12.20 million visitors every month.

10. Getpocket.com: Getpocket.com has a global ranking of 1461 and attracts 40.78 million visitors every month. Very simple to use. Submit your link and add a few tags and your job is done.

My final words: Avoid sending these traffic directly to your website. Send it to a landing page wherever possible, capture email and then forward it to your blog or website. It will be very useful in the long run. You can opt for an auto-responder below which is free for 30 days.

Get-Response email marketing (Free 30 days Trial)

So this is a list of my favorite 10 platforms which you can use to generate lots of free traffic for your blog. I will end up this post with a suggestion. Use all these platforms responsibly to get the best out of them. Be a part of these communities. Be helpful to others. Do not just do lots of self promotion and spamming groups. Instead interact with the members fruitfully for the best result.

CRACKING THE “BLOGGING FOR MONEY” CODE

blogging for money

There are many people who are putting effort in blogging for money. Unfortunately they are unaware what types of blogs that make money. Most of them select their favorite niche and start posting as and when ideas come. Also, they are often misled by gurus that you should develop an habit of writing at least one article every day. That is, they emphasize on the number of articles.

Well, I agree that one should write regularly but the emphasis should be on quality and strategy rather than quantity. Instead of writing every day, write once a week and add more value to your blog by making a proper strategy. And I am going to discuss the strategy which is very essential to follow if your aim is blogging for money. You will find many articles where they write about how to generate traffic and monetize your blog but I have written this article with a difference perspective. Hence, you read the whole article up to the end and follow the concept step by step.

blogging for money

Type of blogs

Before you start your blog, decide the purpose of your blog. There are many reasons bloggers create blogs and every type of blogs needs to follow a different strategy.

  1. Blog to support your product or business. You have a business and you want to inform your audience about your business or product.
  2. You want to create a blog for making money and that way your blog itself is your business. i.e. blogging for money.
  3. Blog creation to express your experiences and ideas.

Now all these type of blogs demand a different strategy. We will focus only on the second type of blog in this post. So let us start.

types of blogs that make money
blogging money making

We will follow the following strategy to make money blogging

  1. Select the niche you are interested in.
  2. Find out a few sub niches for your main niche. Let us take my blog that you are reading now as an example. My main niche for this blog is “Earn money online”. I have many sub niches like earn money online with affiliate marketing, basics of internet marketing, email marketing, how to generate free traffic etc.
  3. I have written a main post about “Earn money online” and the made many posts regarding my various sub niches. Then these posts on sub niches are interlinked strategically. Like my post about email marketing will have link to the post where I have discussed how to generate free traffic. This type of cross linking will tell the google that you have authority in your main niche.
  4. So, you need to select your next post after doing research on your sub niche and write about that topic. Work within the strategy instead of writing whatever comes to your mind.
  5. That is why I wrote in the beginning that instead of writing every day, do research for 2-3 days, and then write the post on a topic that is the result of your research. Ant the most important point is to write informative, interesting and useful quality content. So take your time in completing your post. Ask your friends to proof read your post. Ask for their suggestions.
  6. Once you do this on a regular basis, your blog will start getting organic traffic.
  7. Build up your presence on various social media platform by joining groups related to your niche. Be interactive in the groups by helping others and solving group member’s problems through your expertise in the niche.
  8. Do not ever do self promotion in these groups. Just be proactive in a positive way. Spamming in these groups is always suicidal. Share your blog content in a very normal way.

Monetizing your blog

After you have made the content generation strategy, time has come to plan your blog monetizing strategy. Unless you follow this plan, your dream of blogging for money may only remain a dream. There are many ways bloggers monetize their blogs. Following are the three main ways to monetize.

  1. Google Adsence: Google pays you if Ads placed by google is clicked. Problem with Google Adsence is that it pays so less in normal niches that it is hardly sufficient to even cover the hosting charges of the blog. (Unless you are in very costly keyword niche like insurance, loans etc.)
  2. Affiliate Marketing: This one is my favorite. You get commission if the product owner’s product is sold through your website. You may join a few of the many sites which allow affiliate marketing for their products. A few of these sites are Commission Junction, Click Bank, JVZoo, ShareaSale etc. Which platform is best for you depends on your niche. I normally like to promote the products which are recurring in nature. You sell it once and keep getting commission month after month as long as the buyer keeps paying. Although, you select the right affiliate offer based on your niche, yet there are a few platform which are good enough for any niche and I recommend these platforms to every one as they are recurring in nature.
    1. Skillshare.com : This is good for all niches because it is an online course program and their range of course is very wide. They cover niches like weight loss, health supplements, internet marketing, various types of sports like golf etc.
    2. GetResponse.com : Although it sounds as if this platform is valid for internet marketing niche, but think about it, who doesn’t require email marketing. Online business is not sustainable if you are not always in touch with your audience and email marketing helps you achieves that.
  3. Selling contextual ads on your website. I like it because of its recurring nature. There are many platforms available on which you can sell contextual ads on your website but my favorite is Magenet.com. It is easier to join and they provide complete automation so that you do not have to manually insert ads on your pages. Once, they sell an ad for your blog, they insert the ad automatically using a plugin on WordPress sites.

Finally do not forget to implement what you learnt from this post because:

blog topics that make the most money
Super affiliate

Free eBook ‘Six Figures A Year In Info Publishing’

An internet marketing superstar created a 17 million dollar empire just by creating info products. Now he is releasing his strategy in his free eBook, ‘Six Figures A Year in info Publishing‘. I don’t know why he is doing it and I don’t want to go into why, how etc. as long as it is available. Yesterday, he broadcasted that he will release 300 free copies of his eBook and it will be on first come and first serve basis.

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So, Don’t wait and grab it as long as it is available.

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Just follow his strategies and improve your internet marketing level by 400%. Act now and I am sure this will be the best Christmas gift you received.

Utilize this holiday season between the Christmas and the new year to prepare yourself for 2019 when you may be able to launch your business with a new perspective.

So, Good luck and hope this eBook Six Figures A Year in info Publishing will be a game changer in your digital marketing business.

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Content Marketing

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How to find a dropshippers for online stores

Have you ever thought of this business model of creating an online store, buy stuffs at a wholesale price, sell at retail price and pocket the profit? It sounds quite attractive. But the problem remains in finding legitimate and reliable dropshippers for online stores.

What is dropshipping?

I am assuming that you know what dropshipping is. In case you are not aware the process goes like this. Dropshipper sends the goods that you have sold to your customers directly from their warehouse. So you sell the goods but you don’t need to maintain any inventory in your office. Your job is only to sell either online or otherwise.

Dropshippers for online stores

Case Study:

I will describe this whole strategy with a case study. Being an electronics engineer by profession, obviously I wanted to make my online store around consumer electronics items. I selected electronic security goods specializing in CCTV related items. First I published a blog which had information about IP cameras, network video recorders etc. I continued posting about various scenarios that I came across while installing these gadgets. Once my blog became popular, I decided to turn it into an online store. You may like to click here to have a look at my blog.



That time I was not aware of the concept of dropshipping. So I purchased cameras and network video recorders from a seller on Aliexpress who had more than 150 five star reviews. I was shocked when the goods arrived. They were all bad quality cameras and of course I decided not to sell from my online store and got rid of them by selling on ebay as dummy cameras. I am not sure whether on sites like Aliexpress, these reviews are fake or real.

Then I came across a friend who explained to me the concept of dropshipping. I liked the idea as you don’t need to maintain inventory of goods and hence you are able to maintain good cash flow within your business. But again, what is the guarantee that these dropshippers will deal in quality stuffs? Because online stores are all about reputation. Once you loose a customer on account of bad quality, the news spreads like wild fire. That was the time when I became a bit worried about finding legitimate dropshippers for online stores.

I found list of dropshippers for online stores accidentally

I was browsing through the web one day and the word dropshipping caught my attention in an article. And guess what ! it was discussing about various options available to find the right legitimate dropshippers for online store. One of the sources was SaleHoo. SaleHoo is a huge directory of dropshippers & wholesalers and it has many research tools to find the best best dropshipper to suit your business.

I got the most reliable dropshipper for my blog. Their products are of good quality and their shipping process is super quick.

So, do you want to setup a profitable online store without keeping an inventory of thousands of items? Try SaleHoo now and take your business to the next level.

dropshippers for online store